Rabbitholed #75: How to Create a Brand to Generate Life-Changing Passive Income—Even If the Idea of Branding Makes You Want to Die
You know what’s gross? Self-promotion. You know what’s necessary? Self-promotion.
It was 2018 when I first discovered the Skillshare algorithm—and just how game-changing it was for creators.
What I realized was: Wait, with 2 million subscribers on the site who are given access to all courses (rather than having to pay per course…it literally works like Netflix), the same way that you might discover a new movie you’d never otherwise watch by typing in a keyword, this thing has a built-in audience of millions of people who will instantly find you and your expertise rather than you needing to find them. And you get paid as a creator in watch time and engagement.
Even more mind-blowing to all that, did you know that some creators, like Ali Abdaal, have made millions from not just their courses but also their referral of people to the site?
Millions of dollars in passive income from their affiliate link. Real money. All from selling their packaged expertise.
Ever since: I’ve been on a frenzied mission.
I have to tell as many people about this as possible.