Rabbitholed #37: Death by 4.2 Million Followers

Gaslit by Reddit, Instagram, exes, strangers, stalkers—and herself. Let her life and death teach you: Never give the Internet an opportunity to define who and what you are.

Niece Waidhofer became famous in 2017 when she posted to Reddit’s “Roast Me” subreddit with the title “Fuck it” and a picture of herself holding this sign.

Today’s Rabbithole:

With the help of the Niece Waidhofer subreddit and the moderators who clearly loved her dearly, I’m proud to present the first complete digital footprint as to what happened to this completely light-filled influencer who took her own life at the age of 31 a few months ago.

Because this is a story that never should have happened. I hope we can do everything we can to prevent anything like this from ever happening again.

I’ll start at the beginning.