Rabbitholed #25: The "Sigma Male Grindset" Culture is a Sweet Imagined Rebellion Against the Tyranny of Profilicity

In an age where we are living for the imagined approval of what Profilicity deems the "General Peer," little boys are pumping out "Breaking Bad" and "American Psycho" memes as fast as they can.

Today’s Rabbithole:

Putting hard-and-fast naming-nets on soft gushy cultural concepts is the actual lifeblood—and secret formula—of how all non-hard-news media operates. There is nothing like a solid, catchy label that sticks (like when George W. Bush used to call reporters “Shorty” and “Lefty” and shit) to make us feel like the world is not actually the terrifying, untamable place that it truly is.

Enter the Sigma Grindset.